Visual identity & toolkit creation for book campaign
Read Write Unite / Star Stable Entertainment / Soul Riders trilogy
The Soul Rider trilogy is booked based on characters and fictional world of the game Star Stable Online. For the campaign Read Write Unite, Star Stable Entertainment wanted to promote the Soul Riders trilogy which has been translated to ten different languages. Together with the promotion the campaign also held activations and challenges for their big community to inspire their player to read more and write stories themselves. For this campaign I conceptualised and designed a toolkit with assets and key images that was used for both paid and social media. The idea was to separate the identity of the campaign from the well known brand identity of Star Stable while still feel true to the original brand. The toolkit has been used by other internal and external teams to produce websites, banners, social media content and case video.
Art Direction & design - Sanna Morén
Video production - Emma Öst
