Visual identity & toolkit creation for campaign
10th Anniversary / Star Stable Entertainment
Star Stable Online is the fastest growing horse game in the world with millions of players and a big community engagement. The 10th anniversary of the game is a big achievement that needed to be celebrated. In order to do so activities and challenges took place in the online presence of Star Stable Online both in game and on social media. My work during this campaign was to conceptualise and design a toolkit with assets that could work on all different platforms as well as translate to printed material. The visuals include classic birthday graphics such as balloons and confetti with colors and gradients that originates from Star Stable’s original brand identity with a celebrational touch. The toolkit has been used by other internal and external teams to produce websites, banners, social media content, merchandise and case video.
Art Direction & design - Sanna Morén
Design - Emma Sundström
Key Art illustration - Marie Beschorner
Video production - Emma Öst
